In this study, we present these challenges based on results of a survey among a convenience sample of 777 marketing executives around the globe. A great deal of attention has been focused on the tremendous opportunities digital marketing presents, with little attention on the real challenges companies are facing going digital.
N2 - Internet usage continues to explode across the world with digital becoming an increasingly important source of competitive advantage in both B2C and B2B marketing. T1 - Challenges and solutions for marketing in a digital era
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